Why Do Free Games Ask for Money?

Many games are free to start but sell coins, gems and skins inside. How game money can hide the real price, why small amounts add up, and a few questions to ask before tapping "buy".

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Price & ValueNewBeginner

Game Gems

Gems feel like play money, but every gem was bought with real money. A cartoon about the real price hiding behind game currencies.

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When Is Enough, Enough? →